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INNOVATION

Redefining what’s “next”

Discover how we can enable continuous innovation for the future of mobility.

Innovation @speed

A customized approach to the Software-Defined Vehicle, aiming at the evolution of life onboard the vehicle and on the road.

In an exciting journey that is bringing the vehicle from a hardware to a preeminent software dimension, Marelli has firstly a strategic approach to the Software-Defined Vehicle with all the related technical domains. Other crucial focus are artificial intelligence and affordability. In connection and in addition to this, our innovation view focuses on the evolution of the interaction between the passengers and the visual, tactile and sound elements onboard the vehicle, the driving comfort and safety conditions, the lighting and sensing new functionalities, advanced propulsion and thermal management, and also product development platforms to combine innovation with simplification, efficiency, and cost competitiveness.

video innovation @speed
video innovation @speed

SOFTWARE-DEFINED VEHICLE

The future is Software-Driven

Software-defined vehicles are the next revolution in the automotive industry, enabling new features and upgradeability through software.

Marelli supports this shift by providing automakers with powerful tools to customize their vehicle architecture, making it their own. New features and functionality can be deployed and upgraded long after the vehicle rolls off the assembly line.

Easy Updates. New Features. Enhanced Performance.

digital twin car
digital twin car

SOFTWARE-DEFINED VEHICLE

The ultimate destination:
Digital Twin

Design, test and innovate your car in the cloud. At speed.

Focus Data Key - Cover.jpg
Focus Data Key - Cover.jpg

Digital Twin

Enhance your vehicle through the cloud

The Digital Twin is a key enabler of the Software Defined Vehicle. It allows virtual, simultaneous feature development and testing to shorten development cycles while supporting both pre-launch and post-sale vehicle changes. 

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Design

Explore multiple levels of personalization to elevate the user experience.

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Prototype

Develop software and hardware in the cloud with Marelli’s Digital Twin.

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Test

Enhance the results by testing and refining features in real time.

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Deploy

Bring features and functionalities to life over-the-air.

DESIGN-LED INNOVATION

The Future is 
Design-Led

Our way to make sure together with the customers that the drivers enjoy the ride, leveraging digital tools and roadmap alignment for a smooth and affordable user experience.

DESIGN-LED INNOVATION

Creating experiences that inspire

We design innovative technology with total flexibility and the most compelling vehicle experience for end users. Our software-based and cloud-connected technology means the vehicle is fully personalizable with features that can be updated and customized.

Spiral blue light beams background
Spiral blue light beams background

CONTACT US

Let’s start a conversation

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